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CASE STUDY

Streamlining Editorial Board and Publishing Policies and Processes: A Case Study with North American Business Press

North American Business Press (NABP) is a boutique publisher from Florida specializing in scholarly journals and publications in the fields of business, management, and education. With a dedication to academic excellence, NABP sought to expand its editorial board, refine publishing policies, and streamline its processes. They recognized the importance of gathering insights from their existing client base to achieve these goals.

Research Approach

Alta Analytics partnered with North American Business Press to develop a strategic approach for achieving their objectives. Our services encompassed:

Planning and Goal Setting: We worked closely with NABP to establish clear and measurable goals. By defining their objectives, we ensured a focused and effective research process.

Survey Questionnaire Preparation: Our experts collaborated with NABP to design a comprehensive survey questionnaire. The questions were meticulously crafted to capture the insights needed to make informed decisions.

Survey Implementation: Alta Analytics efficiently executed the survey, using the best practices to maximize response rates. Through our survey implementation strategy, we reached out to NABP’s existing clients, gathering valuable feedback.

Survey Response Processing: We meticulously analyzed and processed the survey responses, providing NABP with actionable data and insights.

Key Findings

Through our collaborative efforts, we unveiled key insights that would significantly impact NABP’s operations:

  • Identified specific areas for expansion in the editorial board, ensuring that the expertise and capabilities align with their publication goals.
  • Gained valuable feedback on publishing policies, enabling NABP to refine them to meet the evolving needs of their authors and readers.
  • Streamlined internal processes, allowing for faster decision-making and publication turnaround times.

Outcomes and Impact

The collaboration between NABP and Alta Analytics brought profound impact on the client’s business. Through close collaboration, we were able to:

  • Help the client identify strategic goals, enabling them to make informed decisions about their editorial board expansion and publishing policies.
  • Enable the client to move swiftly to implement survey results, facilitating a faster transition to improved services.
  • Assist client in leveraging insights from their existing customer base to enhance their policies and services, resulting in increased customer satisfaction and loyalty.

Conculsion

This case study exemplifies how collaborative market research can drive strategic decision-making and lead to tangible improvements in services, ultimately enhancing customer satisfaction and the overall success of the organization. If you’re interested in similar outcomes, contact Alta Analytics today for your market research needs.