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CASE STUDY

A Surge in Lead Generation: Unveiling Success with C.L. Hanson and Associates

C.L. Hanson and Associates is a distinguished financial service provider, specializing in helping individuals seeking financing for their dream boats and recreational vehicles. In 2022, the client’s primary goal was to expand their customer base and connect with new prospects. To accomplish this, they embarked on a lead generation campaign through digital advertising.

Research Approach

Alta Analytics joined forces with C.L. Hanson and Associates to execute a comprehensive digital advertising campaign. Our collaboration encompassed:

Identifying Goals and Objectives: Together, we defined clear objectives and key performance indicators (KPIs) to measure the success of the campaign.

Channel Selection: We carefully selected the most suitable advertising channels, including Google Search and Display, to target potential customers effectively.

Creative Development: Our experts crafted engaging advertising creatives that resonated with the target audience, encouraging them to take action.

Metrics and KPIs: We identified and tracked crucial metrics to monitor the campaign’s performance and make data-driven optimizations.

Reporting and Campaign Evaluation: Regular reporting and evaluation allowed us to fine-tune the campaign for maximum efficiency.

Key Findings

The partnership with C.L. Hanson and Associates yielded remarkable insights that paved the way for campaign success:

For Existing Clients
  • Goal Achievement: We achieved and often exceeded the set objectives, indicating a successful campaign that connected C.L. Hanson with numerous potential customers.
  • Efficient Benchmarking: Through meticulous tracking and analysis, we established a benchmark for lead acquisition cost, which will serve as a valuable reference for future marketing efforts.

Outcomes and Impact

The results of the lead generation campaign had a profound impact on C.L. Hanson and Associates:

  • Customer Acquisition: The campaign efficiently attracted a stream of potential customers, expanding the client's customer base and driving growth.
  • Data-Driven Decision Making: The campaign's meticulous metrics analysis empowered C.L. Hanson to make informed decisions, optimizing their marketing efforts.
  • Cost Efficiency: The establishment of a lead acquisition cost benchmark allowed for future campaigns to be budgeted more effectively and efficiently.

Conculsion

This case study illustrates how a well-executed digital advertising campaign, supported by data-driven decision-making, can significantly expand customer bases and set benchmarks for future success. If you’re looking to supercharge your marketing efforts, reach out to Alta Analytics for expert guidance today.